Kreatures of Habit is a lifestyle nutrition brand built for high performers. Our flagship product, MEAL ONE, delivers 30g of plant-based protein, omega-3s, probiotics, digestive enzymes, and clean, glyphosate-free oats—all in one easy-to-prepare meal.
But this is just the beginning. Backed by entrepreneurs like Gary Vaynerchuk and Lance Armstrong, we’re scaling a portfolio of functional food and wellness products, including clean protein bars and recovery-enhancing sleep supplements. We’re operating in a booming $360B functional food market, and now—you have a chance to invest.
A Note From the Founder
I appreciate you taking the time to learn more about Kreatures of Habit (KOH)—our story, our rapid growth, and our vision for the future (one that I hope includes your partnership).
For those outside of the KOH community, my name is Michael Chernow, and my journey has been anything but ordinary. Most people know me as an entrepreneur, restauranteur, content creator, and industry disruptor, having built a platform that influences trendsetters across the wellness space. Before launching Kreatures of Habit, I successfully built and exited in the restaurant industry, founding both The Meatball Shop and Seamore’s—concepts that are still going strong today.
But here’s what most people don’t know: I shouldn’t be here today.
Like hundreds of thousands of others, addiction nearly took everything from me. My early years were filled with struggle, but through resilience, support, and an unrelenting desire to rewrite my story, I found my way out. In 2025, I’ll be celebrating 21 years of sobriety. My journey—once a mess—has become my message. It has shaped who I am and led to my life’s work: helping people build better habits so they can lead stronger, healthier lives.
That’s why I founded Kreatures of Habit—my third and most meaningful venture. We believe that small, consistent daily habits shape our destiny. And when it comes to nutrition, the right choices fuel, restore, and empower us to be our best selves. The best place to start building positive habits is through food—and that’s where KOH comes in. We create convenient, high-performance foods that seamlessly fit into your routine, helping you win each day, one habit at a time.
If you believe in the power of positive habits and want to shape the future of wellness, now is the time to take action.
Join us as an early supporter and reserve your spot on the waitlist for our upcoming crowdfund campaign. Together, we can redefine health, transform lives, and build something extraordinary—one habit, and one investor, at a time.
I also invite you to dive deeper into my journey and explore the inspiring individuals I’ve connected with on the Kreatures of Habit podcast. We’re entering a critical growth phase—and I’d love for you to be a part of it.
Let’s build something extraordinary together,
- Michael Chernow
Massive Market Opportunity
Functional Foods Market: Expected to surpass $500B by 2028.
Increasing consumer prioritization of health, convenience, and daily wellness rituals.
Positioned at the intersection of nutrition, fitness, and personal development.
FUNCTIONAL FOODS MARKET
Expected to surpass $500B by 2028
PRODUCT ECOSYSTEM EXPANSION
Kreatures of Habit is scaling into new product lines that reflect its commitment to total wellness:
KREATURE BAR – A plant-based, high protein bar for fueling your day between meals.
KREATURE’S SLEEP – A functional sleep aid designed to enhance recovery, promote deep sleep, and prepare the body for optimal next-day performance.
HEALTHY SNACKS – Designed to help customers build intentional habits and live a high-performance lifestyle.
LISTEN TO THE KREATURES OF HABIT PODCAST
Michael Chernow, host and founder of Kreatures of Habit, hosts discussions with his guests about their routines and habits, and how committing to them has helped their paths to success. In each episode, Michael asks about the guest's morning and evening routines, 3 habits that have changed their life, and one habit that they've broken, and how they stay committed to it.