30G
PROTEIN. ZERO ADDED SUGAR.
Not a powder, not a shake. A complete first meal with 30g plant-based protein, probiotics and Omega-3 — built to actually fill you.
THE PROBLEM
YOU HOLD YOURSELF TO A HIGH STANDARD. YOUR NUTRITION HASN'T KEPT UP.
Most protein products are built for the label, not the body. People who operate at your level deserve clean fuel that actually works. KOH was built to close that gap.
3G
CREATINE. BUILT INTO THE BAR.
Every other bar stops at protein. The DAILY BAR adds 3g of creatine — the most researched performance ingredient in sports nutrition.
0
SEED OILS. NOTHING FAKE.
Most protein products hide behind proprietary blends. Every Kreatures of Habit ingredient is listed, sourced clean and something you can actually pronounce.
THE SOLUTION
WAKE UP TO WIND DOWN. WE GOT YOU.
High-Protein Overnight Oats
Meal One
A clean, protein-packed breakfast you prep once and grab all week.
Starting at $2.73/MEAL
Creatine Protein Bars
The Daily Bar
Plant-based protein and creatine for the stretch between breakfast and whatever comes next.
Starting at $1.59/BAR
BUNDLE & SAVE
Want both? Mix, match, and save.
MEAL ONE and THE DAILY BAR work together to help you build healthier habits.
Starting at $2.73/MEAL | $1.59/BAR
WHO IT'S BUILT FOR
BUILT FOR PEOPLE WHO CAN'T AFFORD TO SLOW DOWN.
Whether you're closing deals, saving lives, or raising the next generation — KoH is the system that keeps you fueled.
MEAL ONE
THE DRIVEN FOUNDER
Villain: Decision fatigue
I don't have time to think about breakfast. KoH made it automatic.
DAILY BAR
THE CLINICAL PROFESSIONAL
Villain: Erratic shifts, no time to eat clean
I read every label. This is the first bar that passes.
MEAL ONE
THE CORPORATE EXECUTIVE
Villain: Cognitive drain, back-to-back meetings
My morning routine is a competitive advantage. KoH is part of it.
DAILY BAR
THE COMMUNITY PILLAR
Villain: Compassion fatigue, early mornings
I give everything to others. This is how I make sure I don't run dry.
DAILY BAR
THE FITNESS AUTHORITY
Villain: Subpar supplements with hidden junk
Creatine in a bar with no seed oils. I've been waiting for this.
MEAL ONE
THE HIGH PERFORMER WHO CAN'T WIND DOWN
Villain: Wired at midnight, groggy at 6am
I finally wind down without melatonin. I wake up actually recovered.
THE FOUNDER
He built this because nothing else was good enough.
Michael Chernow spent 20 years learning what it takes to perform at the highest level — as a chef, an athlete, and a recovering addict who found that clean daily habits were the difference between surviving and thriving.
When he couldn't find a protein-rich breakfast that was clean, convenient, and actually worth eating every single day — he built one. Not in a boardroom. In the kitchen, the gym, and the hard years in between.
BY THE NUMBERS
20+
YEARS IN FOOD
91K+
CUSTOMERS
2103
5-STAR REVIEWS
2
PRODUCTS. ONE SYSTEM
THE PLAN
HOW THE HABIT WORKS.
Two products. One system. Morning to night - we got you.
Wake up with Meal One.
30g protein. Prepped the night before. Open the fridge and go.
Power through with The Daily Bar.
0g protein. 3g creatine. Grab it and go.
CLEAN LABEL CERTIFICATIONS
NOTHING HIDDEN.
NOTHING FAKE.
NOTHING YOU CAN'T PRONOUNCE.
Most protein products hide behind proprietary blends. Every KoH ingredient is listed, sourced clean, and something you can actually pronounce.
Plant Based
Gluten Free
Non GMO
No Seed Oils
No Artificial Sweeteners
Glyphosate Free
THE CHOICE
KEEP STARTING YOUR DAY ON EMPTY.
OR BUILD THE HABIT THAT CHANGES EVERYTHING.
91,000+ customers chose the habit. Subscribe today and get 51% off your first order — with free shipping on every box after that.
MEAL ONE
Blueberry Banana
SHOP NOWPROTEIN BAR
Peanut Butter Banger
SHOP NOWMEAL ONE
Peanut Butter Banana
SHOP NOWPROTEIN BAR
Cookie Dough Drizzle
SHOP NOWMEAL ONE
Strawberry Walnut Cream
SHOP NOW